Why Aperture?

As CEO of Aperture Hotels, Mr. Oswald leads the vision, strategy and operational execution of this leading hotel management company. Aperture Hotels operates award-winning premium select-service, extended stay, and lifestyle hotels throughout the United States with a focus on customer delivery, providing turnkey solutions to owners, and producing outsized returns on invested capital for our clients and shareholders.

Mr. Oswald’s past experiences include investment, development, management, or consulting for Hotel & Resort, Restaurant, Charter Yacht, Fuel Station, Agriculture, Retail, Land, Golf, Senior Living, and Office Condo businesses. His extensive hotel & resort experience spans 37,000+ rooms among 250+ hotels, across 27 states and the Caribbean, ranging from 60 room limited service to 1,000+ room convention hotels & resorts.

Most recently, Mr. Oswald was Founder & CEO of Merit Point Capital during which time he invested, managed or consulted in Hotel & Resort, Charter Yacht, Senior Living, Office, Fuel Stations, Agriculture, and retail during the period immediately preceding and throughout the global pandemic. Previously, he was CEO of HP Hotels where he restructured the company and led HP to rank among the Top 25 among largest hotel management companies in the U.S. in 2019. HP’s portfolio included 47 hotels with 6,472 rooms, comprised of Hilton, Marriott, Intercontinental, Choice, Independent, and Lifestyle full-service and select-service hotels. Past roles include VP of Operations with Noble Investment Group (having completed $4B in hospitality investments) and Interstate Hotels & Resorts (world’s largest hotel & resort management company), where he successfully transitioned through Noble Management’s 2011 merger into Interstate.

Mr. Oswald progressed through the ranks of operations with Noble, Winegardner & Hammons, and Hyatt, while earning numerous performance accolades, including "Hotel of the Year".

Mr. Oswald’s thought leadership is evident through his contributions to various industry journals and Hilton’s Full-Service Operations Council, the Lodging Industry Investment Council (LIIC), AT&T/DirecTV’s Hospitality Technology Advisory Board, Chairman for an independent CRE investment group, and panelist for Barclays Bank, GE National Middle Market Summit, BITAC, and The Ohio State University, et al.

Joanna Lewellen serves as Senior Vice President of Financial Planning and Analysis. Joanna has 25+ years of hospitality experience and first joined the company in the role of General Manager before being quickly promoted to Director of Operations, and then to Vice President. She has held Executive roles in operations, asset management, and presently in financial planning for the corporate team.
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Throughout her career, Joanna has worked with national hotel companies including Hilton, IHG, Marriott, and Choice Hotels in a variety of areas to include food and beverage management at the property level, as well as Sales Manager, Operations Manager, and General Manager. Additionally, she worked in limited service, full service, and condo hotels before moving to her above property role.  As Senior Vice President of Operations, Joanna was responsible for overseeing the full operations of 22 hotels. Throughout her experience, Joanna developed strong skills in revenue management, new hotel openings, hotel conversions, renovations, and property operations, and enjoys mentoring team members to assist them in goal attainment and professional growth and development.
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A graduate of Kansas State University, Joanna earned a Bachelor of Science degree in Hotel and Restaurant Management. Early in her career, she was awarded the Spirit of Hampton Award during her time at the Hampton Inn & Suites in Nashville, TN. Joanna supports the 15/10 Foundation providing aid to senior animals and is a poll center volunteer for her local county.

Leanne Lloyd, SHRM-SCP, SPHR serves as the Senior Vice President of Human Resources and has 18+ years of human resource experience. Responsible for employee relations and corporate policy, Leanne focuses on people development and playing an integral role in fostering healthy and productive work environments, while ensuring regulatory compliance. Leanne began her management and HR career in the retail sector before moving to the healthcare industry where she spent 9 years as the Director of Human Resources for a non-profit behavioral healthcare facility. She facilitates training sessions for management teams and HR professionals, alike. Her expertise in the field has led her to speaking engagements on topics such as compliance with labor law, leadership training, recruitment and retention, and other human resource related issues.
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With extensive understanding of the entire life cycle of the employee experience, Leanne applies her human resource practical knowledge toward recruitment and onboarding, compensation and benefits coordination, risk management and liability evaluation, employee development and training facilitation, policy development and procedure enforcement, employee relations and investigations, collaboration of cross-functional teams, strategic planning and organizational growth, and productivity evaluation and optimization.
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Leanne is certified by both the Society of Human Resource Management as a Senior Certified Professional (SHRM-SCP) and the HR Certification Institute as a Senior Professional in Human Resources (SPHR). Leanne graduated from Northwest Florida State College with a degree in Business Administration and earned her BS degree in Business & Human Resource Management from Western Governor’s University. She has served as President for the Emerald Coast chapter of Society for Human Resources (SHRM), and as a member of the HR Florida State Council. Leanne also spent several years on the Board of Directors for Emerald Coast Crime Stoppers, as Loaned Executive for United Way, and served on the executive board of Walton County Habitat for Humanity.

Andrew Reichert serves as Senior Vice President of Hotel Accounting and has over 20 years of hospitality accounting experience with select service, full-service, resorts with country club membership, property owners’ associations, branded, and independent hotels.  He has worked at Starwood and Omni branded resorts with both spa and country club membership components.  Most recently, while serving in corporate level accounting leadership, he rebuilt the accounting team serving hotel properties after it had been relocated cross-country.  During his tenure, he also oversaw the increased utilization of business process outsourcing and established relationships which allowed the team to achieve high survey satisfaction scores among internal customers.
 
Throughout his career, Andrew has worked in each accounting discipline at the property level, including IT support and systems administration.  This experience has given him an understanding and a respect for the processes and controls needed at the property.  His growth into a more strategic role at the corporate level provided him with a broader knowledge of the challenges faced by organizations as they work to balance proper controls with scalability.  He has built a team of 25 associates, led efficiency task forces, worked with new system rollouts (both ERP and reconciliation software), and has managed the gradual transition to a stronger outsourcing model.
 
Andrew believes perseverance and flexibility are key to achieving long-term goals.  Not only must we make incremental steps each day in the right direction, but we must also be adaptable to rapidly changing circumstances.  To achieve this, it is important to share the vision and then reinforce that vision with all stakeholders.
 
Andrew is currently working towards becoming a Chartered Global Management Accountant.

Sarah Garcia serves as Senior Vice President of Commercial Strategy and is an accomplished sales and revenue specialist with proven success driving topline results. She has extensive experience with full, select, extended-stay, branded and independent properties, overseeing teams and portfolios of up to 200 hotels. Her strategic vision, vast experience and hands-on approach enables a street corner analysis while using all data available to craft and achieve a profitable topline revenue plan. She works alongside the regional and property teams to quickly attain the desired results.

Sarah places a focus on training and accountability while drawing on her considerable experience working with major brands such as Marriott, Hilton, IHG, Hyatt, Choice, Wyndham, and Best Western along with independent, specialty, and boutique hotels. She has held all sales/catering positions on-property and above. Her past roles include Chief Sales Officer with Terrapin Hospitality, which was sold to Aimbridge Hotels in December 2022, Corporate Vice President Sales, Interstate Hotels & Resorts, Vice President Sales, Shamin Hospitality, and Regional Director of Sales with Noble Investment Group. Sarah has led on and above property teams including revenue strategy and eCommerce leaders while overseeing owner and investor relationships.

Sarah holds a BS degree in Business from Argosy University as well as CHBA certification from HSMAI. She is a member of Soroptimist International to improve the lives of women and girls through programs leading to social and economic empowerment.

Jeff Ryan serves as Vice President of Operations and has over 30 years of experience in operations management in the hospitality industry. For Jeff, the hotel industry has been his life. He began his career as an assistant manager for a restaurant chain, then entered the hotel industry working in a full-service hotel and conference center assisting in rooms and food & beverage. Jeff served as an opening and training General Manager for several franchise Marriott and Hilton branded properties, in addition to holding a Dual General Manager position.  
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Jeff’s above property career began as he oversaw branded and independent properties. He held roles as Director of Purchasing, third party Consultant, and new acquisition representative. In his role as Vice President of Operations, he has led his team to deliver exceptional service and financial performance.
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With valuable experience in many different brands including Marriott, Hilton, InterContinental Hotels Group, Choice, and Best Western, Jeff and his team have earned several awards including Marriott Property of the Year and multiple Marriott Diamond General Manager awards. He has assisted on the planning committee with the annual Marriott Brand General Manager Conference along with serving on the Fairfield Blue Ribbon Council.  Jeff currently serves on the Madison College Hospitality Advisory Board and recently completed 10 years on the Greater Madison Hotel & Lodging Association Board.  
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Jeff holds a BS degree in Hotel and Restaurant Management from the University of Wisconsin-Stout, as well as CHA certification from the American Hotel & Lodging Educational Institute. He has been an active supporter of Habitat of Humanity through several build projects as well as the Red Cross assisting in humanitarian aid.

Glenn is a veteran of the hospitality industry and celebrates over 40 years of proven sales success and marketing experience in luxury, full service, conference hotels, destination resorts, and limited-service hotels.  His key strengths include successfully leading hotel and regional sales teams, applying analytical skills to improve sales and revenue management performance, as well as practical sales planning, promotion, and sales performance management. He has sold in both domestic and international markets across key market segments and customer audiences. His management experience includes working with major brands such as IHG, Marriott, Hilton, and Omni Hotels and leading corporate commercial efforts in sales, revenue, social media, and online.
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Committed to training, Glenn is recognized as a coach and mentor to sales teams and General Managers, alike. He provides guidance and support to complement the team’s efforts to execute thoughtful and timely sales and revenue strategies built on the foundation of data-centric business plans. Glenn’s most noteworthy trait may be that of investing his time toward developing today’s rising stars into tomorrow’s successful leaders.
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Glenn received a BA in Radio/TV/Film/Video from Sam Houston State University and completed the Senior Leadership program from Emory University. He has also been a member of and served on committees of several industry organizations including HSMAI, ASAE, MPI and PCMA. Glenn supports local families and community causes through his active work with his church.

Taylor Hall serves as Vice President of Operations. Taylor’s career in hospitality started as a recreation supervisor for Marriott International where she spent 8 years developing her skillset in room operations as well as food and beverage. Her growth led her to advancing to Director of Food and Beverage for a full-service resort in South Florida. From there, Taylor became General Manager of an award-winning opening hotel and continued to lead high performing teams for several Marriott properties.
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Taylor has successfully executed visions for new revenue centers for hotels under her leadership to include unique food and beverage outlets and entertainment spaces. She led her teams to dramatic increases in scores while exceeding revenue goals. Taylor’s leadership has been praised by both ownership and management groups for her ability to surpass expectations across the board, even when conducting a brand conversion.
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Taylor places a strong focus on building relationships with her teams while maintaining expectations and accountability. Her experience working in both limited and full-service hotels, ability to see the big picture, and hands on management style allows Taylor to drive results. Taylor holds a Bachelor of Arts degree in communications from SUNY Geneseo. She is also a certified sommelier.

Reid Maynard serves as the Business Development & Operations Analyst at Aperture Hotels, leveraging over 6 years of real estate experience and more than 10 years in the hospitality sector. Reid is dedicated to significantly expanding our third-party management and investment portfolio by actively engaging clients and prospects, conducting comprehensive property assessments, and utilizing meticulous market research.
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With a diverse background in commercial real estate, Reid's prior roles have honed his ability to pursue the most promising investment opportunities, with a strong emphasis on value-added potential. Before joining Aperture Hotels, Reid played a pivotal role in acquiring single-family rental properties on behalf of esteemed institutional investors, deploying capital exceeding $25 million across 80+ assets. Additionally, his previous experience includes working in commercial brokerage for a boutique firm, where he played a vital role in sourcing, analyzing, and closing over 75 transactions, amounting to a total volume of more than $250 million.
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Reid embarked on his hospitality career at Darden Restaurants, Inc., dedicating five years to elevating his expertise before extending his knowledge to a broader spectrum of food and beverage establishments.
With a Bachelor’s degree in Finance from Georgia Southern University, Reid boasts a profound understanding of corporate finance, accounting, and investment analysis. Beyond his professional pursuits, Reid is deeply committed to giving back to his community through his involvement with Overcomers House Incorporated and other charitable non-profit organizations.