We bring your potential into focus.
Owner Relations
Accounting
Revenue Management
Sales & Marketing
Human Resources
Food and Beverage
Snapshots of Achievement
Aperture Hotels replaced Marriott International as Third-Party Manager of the Courtyard Houston-Pearland in June 2019. In spite of pandemic-era business disruption, Aperture Hotels achieved a +6% increase in RevPAR Index, +9.6% increase in GOP% margin, and +36% increase in GOP$ from 2019 to 2022
- Keys:110
- Transition Date:June 2019
- Type:Select-Service
- Location:Suburban
- Previous Management:Marriott International
- Keys:109
- Opening Date:Feb 2021
- Type:Extended-Stay
- Location:Suburban
- New-Build
Aperture Hotels was selected as the third-party operator for a new construction hotel, Home2Suites, the latest extended-stay brand to be launched by Hilton. The 109-key property opened in February 2021 in Gulf Breeze, FL. Aperture identified the need for an all-suite, extended-stay product due to high family leisure demand and longer-than-average LOS (length of stay). As a result, Aperture ramped up and stabilized the property to outperform the competitive set ahead of the pro forma schedule.
During the COVID-19 pandemic, ownership renovated the 112-key Holiday Inn Express located in the thriving tourist destination of Bluffton, SC (Greater Hilton Head Island MSA). Ownership engaged Aperture Hotels for third-party hotel management services. Aperture Hotels leveraged its alliance with industry project management expertise to manage the renovation on schedule while controlling costs and adverse business impact through effective site management and minimal revenue displacement.
- Keys:112
- Scheduled:18 months
- Actual Time:18 months
- Budget:$2.9M
- Actual Cost:$2.9M
- Brand:Holiday Inn Express
Our Services
Owner Relations
Regularly scheduled Asset Management review calls
In-depth monthly reporting package with analytics
Weekly report with data visualization, revenue update, STAR flash, cash report, AP aging, and business on the books updates
Hotel performance critiques
Portfolio balanced scorecard
Revenue Management
Analytics integrated with Lighthouse Intelligence and connected to PMS, STR, RMS, Rate Shops, Market Demand, and Events
Digital strategy ROI measurement
Tailored service level based on the unique needs of each property
Human Resources
Industry-leading Training, Development & Retention
Cognitive and Behavioral Hiring Assessments
Robust Benefits with PTO, 401K, Medical, Dental, Vision, Life, Disability, FSA
Programs for Employee Assistance, Recognition, Scholarships, Development, and Mentorship
Risk Management and Compliance
with Internal and External Audits
Risk Management
Comprehensive insurance program offering national coverage, umbrella, and cyber
Site audits, quarterly training webinars, and professional consultation
Network security with real-time endpoint detection and response, security monitoring firewall, antivirus, identity, and access management
PCI compliance
IT technical support, daily backups, and managed IT services with 24/7 monitoring
Operations
Outperforming GOP margins across portfolio
Proprietary Balanced Scorecard for Your Portfolio
Dynamic Labor Productivity Management System
Avendra Procurement
Service Optimization through Quore & Kipsu
Dedicated Team of Business Analysts
Accounting
Centralized platform for fast, dynamic, and customized reporting
Reporting formatted to USALI 12th edition standards
Service organization systems and controls that meet SOC-1, PCI, and SSAE 18 standards
In-house CPA and dedicated analytics team to support property operations
Streamlined invoice payment and receivables automation
Sales and Marketing
Proprietary sales prospecting tools
Productivity-based incentive plans
Social media and guest contact solutions
Amadeus sales and catering Delphi CRM by Amadeus Sales & Catering
Food and Beverage
Culinary apprenticeship program
TIPS certification program for alcohol awareness
Bar Smarts training program
ServSafe food safety program
Development & Acquisition
Underwriting support
Hotel rebranding/repositioning
Project/renovation management from concept to completion
Off-market deal sourcing
Ability to co-invest