We bring your potential into focus.

We offer a completely turnkey and actively-managed approach.
Owner Relations
Revenue Management
Sales & Marketing
Human Resources
Food and Beverage

Snapshots of Achievement

Aperture Hotels Outperforms Brand Management

Aperture Hotels replaced Marriott International as Third-Party Manager of the Courtyard Houston-Pearland in June 2019. In spite of pandemic-era business disruption, Aperture Hotels achieved a +6% increase in RevPAR Index, +9.6% increase in GOP% margin, and +36% increase in GOP$ from 2019 to 2022

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Property Details
  • Keys:
  • Transition Date:
    June 2019
  • Type:
  • Location:
  • Previous Management:
    Marriott International
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Property Details
  • Keys:
  • Opening Date:
    Feb 2021
  • Type:
  • Location:
  • New-Build
New-Build Hotel Ramp-Up Exceeds Expectations

Aperture Hotels was selected as the third-party operator for a new construction hotel, Home2Suites, the latest extended-stay brand to be launched by Hilton. The 109-key property opened in February 2021 in Gulf Breeze, FL. Aperture identified the need for an all-suite, extended-stay product due to high family leisure demand and longer-than-average LOS (length of stay). As a result, Aperture ramped up and stabilized the property to outperform the competitive set ahead of the pro forma schedule.

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Renovation Management: On-Time & On-Budget

During the COVID-19 pandemic, ownership renovated the 112-key Holiday Inn Express located in the thriving tourist destination of Bluffton, SC (Greater Hilton Head Island MSA). Ownership engaged Aperture Hotels for third-party hotel management services. Aperture Hotels leveraged its alliance with industry project management expertise to manage the renovation on schedule while controlling costs and adverse business impact through effective site management and minimal revenue displacement.

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Property Details
  • Keys:
  • Scheduled:
    18 months
  • Actual Time:
    18 months
  • Budget:
  • Actual Cost:
  • Brand:
    Holiday Inn Express

Our Services

Owner Relations

Regularly scheduled Asset Management review calls

In-depth monthly reporting package with analytics

Weekly report with data visualization, revenue update, STAR flash, cash report, AP aging, and business on the books updates

Hotel performance critiques

Portfolio balanced scorecard

Revenue Management

Analytics integrated with OTA Rate Insight and connections to PMS, STR, RMS, Market Demand, and Events

Digital strategy ROI measurement

Tailored service level based on the unique needs of each property

Human Resources

Industry-leading Training, Development & Retention

Cognitive and Behavioral Hiring Assessments

Robust Benefits with PTO, 401K, Medical, Dental, Vision, Life, Disability, FSA

Programs for Employee Assistance, Recognition, Scholarships, Development, and Mentorship

Risk Management and Compliance

with Internal and External Audits

Risk Management

Comprehensive insurance program offering national coverage, umbrella, and cyber

Site audits, quarterly training webinars, and professional consultation

Network security with real-time endpoint detection and response, security monitoring firewall, antivirus, identity, and access management

PCI compliance

IT technical support, daily backups, and managed IT services with 24/7 monitoring


Outperforming GOP margins across portfolio

Proprietary Balanced Scorecard for Your Portfolio

Dynamic Labor Productivity Management System

Avendra Procurement

Service Optimization through Quore & Kipsu

Dedicated Team of Business Analysts


Centralized platform for fast, dynamic, and customized reporting

Reporting formatted to USALI 11th edition standards

Service organization systems and controls that meet SOC-1, PCI, and SSAE 18 standards

In-house CPA and dedicated analytics team to support property operations

Streamlined invoice payment and receivables automation

Sales and Marketing

Proprietary sales prospecting tools

Productivity-based incentive plans

Social media and guest contact solutions

Amadeus sales and catering Delphi CRM by Amadeus Sales & Catering

Food and Beverage

Culinary apprenticeship program

TIPS certification program for alcohol awareness

Bar Smarts training program

ServSafe food safety program

Development & Acquisition

Underwriting support

Hotel rebranding/repositioning

Project/renovation management from concept to completion

Off-market deal sourcing

Ability to co-invest